Marketing News

Nutrafol Offers Summer Promotion

If temperatures in a consumer’s zip code exceed 95 degrees for three or more days, the brand will provide a code to redeem a free month of their hair growth supplements.

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By: Lianna Albrizio

Associate Editor

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As consumers brace for one of the hottest summers on record with SPF in their totes, hair growth supplement brand Nutrafol is on-hand for consumers who unwittingly neglect their hair and scalp, which can also burn from the sun’s harmful rays without protective covering. In a recent study, the brand discovered that while 90% of survey participants are aware of extreme summer heat’s impact on hair, nearly half (43%) aren’t taking any precautionary measures to protect their tresses. Exposu...

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